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 Web Pages    11 - 16   {16} Go to Ethics and Standards Home 


 11 - Black Hat SEO
  Worst practices, software and gimmicks to avoid.
http://www.blackhatseo.com/		  
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 12 - The Curse of Cloaking
  Describes the action of cloaking and explains why you should not do it.
http://www.websitepublisher.net/article/cloaking/		  
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 13 - Search Engine Disclosure Ratings: May 2003
  Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
http://searchenginewatch.com/sereport/article.php/2214891		  
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 14 - Desperately Seeking Search Engine Marketing Standards
  Reviews efforts to create standards for SEO industry and search engine marketing professionals.
http://searchenginewatch.com/sereport/01/11-standards.html		  
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 15 - Search Engines: Economics & Ethics
  Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
http://www.saintlouisflamenco.com/webmaster/searchengines.htm		  
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 16 - CommercialAlert Complaint to the FTC
  Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113		  
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