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 Home » Internet » Web Design and Development » Promotion » Ethics and Standards

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1 - Advertising and Marketing on the Internet: Rules of the Road   FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm   [more pages from this URL]     2 - Search Engine Optimization Standards Discussion   Examines the issues surrounding SEO standards of conduct. http://www.bruceclay.com/EmergingStandards.htm   [more pages from this URL]     3 - Nigritude Ultramarine FAQ   Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques. http://www.nigritudeultramarines.com/   [more pages from this URL]     4 - ScreenSpam.org   Effort to discourage companies from using across-the-screen 'rich media' advertisements. http://www.screenspam.org/   [more pages from this URL]     5 - Customer's Guide to Ethical Search Engine Optimisation   A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included. http://www.bigmouthmedia.com/search_engine_information/customer_guide/   [more pages from this URL]     6 - FTC Halts Internet Pagejacking Scam   Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings. http://www.ftc.gov/opa/1999/09/atariz.htm   [more pages from this URL]     7 - Full Code of Ethics - American Marketing Association   The AMA's code of ethics for marketing on the Internet. http://www.marketingpower.com/live/content1175.php   [more pages from this URL]     8 - The Control of Misleading Advertisements Regulations 1988   UK Act of Parliament that covers misleading advertising on the Internet. http://www.opsi.gov.uk/si/si1988/Uksi_19880915_en_1.htm   [more pages from this URL]     9 - Email Marketing Ethics and Spam Reporting   Guide to avoiding being spammed and sending e-mail without spamming. http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm   [more pages from this URL]     10 - The Classification of Search Engine Spam   Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard. http://www.silverdisc.co.uk/articles/spam-classification/   [more pages from this URL]

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