This article talks about the Platform for Privacy Preferences Project, and talks about P3P's goal of building trust between users and Web site operators without requiring users to read and interpret the site's privacy policies.
Lorrie Cranor, author of Web Privacy with P3P offers an introduction to P3P and an overview of what you need to do to prevent IE6 from blocking your cookies.
What exactly is collected, shared and acted upon isn't always evident to end users. This may lead to trust problems between site visitors and site owners, resulting in loss of business and even legal problems.
An overview of the W3C's new P3P protocol for implementing consumer privacy preferences. Includes discussion on Microsoft, I.E. 6 and online privacy for consumers.