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Q&A: AI in Advertising With Rembrand’s Cory Treffiletti

Cory Treffiletti, CMO of Rembrand, discusses the company's innovative use of programmatic generative AI for virtual product placements, along with how speedily AI is developing within the advertising industry and the ways it is upending the traditional media buying process.

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NAB 2024: Blackmagic Design, SMPTE 2110, and Video Over IP

In this interview from the Blackmagic Design booth at NAB 2024, Blackmagic Design's Bob Caniglia and Streaming Media's Shawn Lam discuss how Blackmagic is enabling producers to convert 4K and HD signals to SMPTE 2110 so they can move content across IP networks, with their new open-source 2110 IP codec and new 10 gig port-equipped Blackmagic Design cameras that support it like the PYXIS 6K and the URSA Cine 12K.

NAB 2024: vMix Talks vMix 27 and Zoom Integration

Among the key features of vMix 27 are Zoom integration, enabling remote streaming producers to bring in (theoretically) an unlimited number of remote guests, vMix Senior Systems Engineer Heath Barker reports in this interview with Streaming Media's Shawn Lam in the vMix booth at NAB. Barker also does a quick hands-on demo of how the feature works.

NAB 2024: PTZOptics Talks Hive Studio and Remote Camera Control

PTZOptics Director of Technology Matthew Davis discusses Hive Studio, PTZOptics new cloud-based remote camera control solution, in this interview with Streaming Media's Shawn Lam at NAB 2024.

What Is ATSC 3.0 and Is it Coming for Streaming?

Questions abound about ATSC 3.0, aka NextGen TV: Is it OTA? Is it OTT? Is it CTV? Can my TV play it? Is it coming for streaming with its promise of new lean-forward, interactive consumer experiences and addressable advertising? Where does it overlap with OTT and FAST, and what does it offer viewers that they aren't getting from OTA TV now? ATSC President Madeleine Noland, E.W. Scripps VP Strategy Kerry Oslund, Sinclair CIO Scott Ehrlich, and Dillon Media Ventures' Rob Dillon explore these questions and more in this clip from Streaming Media Connect 2024.

Streaming Media Columns

Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

All-in-One Streaming Tools Let You Do It All—But Should You?

Today, we are seeing a similar conglomeration of features and abilities in today's production hardware, enabling one person to "do it all!" This begs the question: Should you do it all?

Live Sports Streaming and the Edison Tone Test

There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage.

Effective K–12 Video Strategies

The revolutionary change over the past 10 years has made production technologies accessible to teachers and even students. And 4 years ago, of course, almost everyone was forced to rely on educational video to keep schools asfunctional as possible. Today, we can identify several use cases of teacher-produced educational video that are particularly effective.

Streaming Media Industry Whitepapers

Real-Time Streaming at Scale

Wowza

Nimble Streamer: Cost-Efficient Streaming Software

Nimble Streamer

Streaming Media Research

Live-Streaming Technology Trends 2023

Sponsored by: Softvelum

State of Streaming Autumn 2023

Sponsored by: Tulix

The State of Streaming Spring 2023

Sponsored By: Tulix

Media and Broadcast File-Transfer Workflow Challenges

Sponsored By: Signiant