A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.

Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.

Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.

Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.

Examines the issues surrounding SEO standards of conduct.

UK Act of Parliament that covers misleading advertising on the Internet.

Guide to avoiding being spammed and sending e-mail without spamming.

Worst practices, software and gimmicks to avoid.

Talks about the difficulties in getting listed in a search engine and search engine ethics implications.

Describes the action of cloaking and explains why you should not do it.