SearchDataManagement.com article by Hannah Smalltree. To combat confusion, Forrester and Gartner released frameworks for evaluating master data management technology.

SearchOracle.com article by Mark Brunelli covering Cliff Longman's views of what you need to know before embarking on a master data management (MDM) initiative.

CIO.com article by Thomas Wailgum about how Nationwide brought siloed and scattered corporate data into focus.

IT Business Edge article on the complementary relationship between MDM vendors and EAI vendors.

News.com article from Martin LaMonica describing the pieces IBM has compiled to take on the master data management market.

Information Management article by Jane Griffin on the challenges facing master data management.

SearchDataManagement.com article from Hannah Smalltree that says the new emphasis on master data management (MDM) technology isn't resonating with everyone. Does MDM really warrant the hype?

Information Management article by William McKnight on justifying and implementing MDM solutions.

ADTmag.com article by John K. Waters on Shell's approach to master data management.

Information Age article by Kenny MacIver on Labatt bringing consistency to its data with master data management.