Getting people to say yes to marketing e-mails, and then getting them the messages that are most likely to make them buy, is a thriving industry of its own. [E-Commerce Times]
Do marketers have the right to flood the e-mail boxes of unsuspecting Internet users with unwanted e-mail, otherwise known as spam? One Washington state judge has effectively said yes -- and has sparked an instant debate about the constitutionality of...
To date, the U.S. Federal Trade Commission (FTC) has only gone after spam in cases in which deceptive advertising was being prosecuted. Unsolicited commercial e-mail (UCE) itself, regardless of its contents, has not been a target. [E-Commerce News]
A survey released this week by Forrester Research, Inc. reports that e-tailers are now using electronic mail as a major means of generating repeat business from customers. [E-Commerce Times]
Jupiter Communications released a report on Monday predicting that worldwide direct e-mail marketing will balloon from $164 million (US$) in 1999 to $7.3 billion in 2005. [E-Commerce Times]