Intelligent Enterprise article from Doug Henschen that notes that BI, transaction optimization and SOA ambitions are driving master data management. His advice is think broadly, get in incrementally and prepare for the leg work.

DMReview article from Robert Farris on the role of master data management in enterprise-wide business intelligence.

Computerworld article by Heather Havenstein that says managing master data requires different technologies and processes than managing metadata, though users say the effort is just as important.

BI Review article by Scott Lee on the MDM approach taken by R.R. Donnelley.

DMReview article by Aaron Zornes on indicators for a 3G MDM solution.

DestinationCRM article by James Kobielus advocating that customer data and business data must be controlled through master data management.

DMReview article by Aaron Zornes on the importance of making sure your preferred systems integrator partner has appropriate project experience.

News.com article from Martin LaMonica describing the pieces IBM has compiled to take on the master data management market.

SearchDataManagement.com article by Hannah Smalltree. To combat confusion, Forrester and Gartner released frameworks for evaluating master data management technology.

Business Intelligence Network article by David Loshin that argues an organization's policies must be fully integrated and deployed as part of the master data management program, not just as an add-on.