John Hiler's article explores the concept, ethics, and possible effects of "Google bombing" -- a technique used to improve a site's ranking for a given search term. From Microcontent News. http://www.microcontentnews.com/articles/googlebombs.htm
John Hiler's article: "So even if you never visit a blog, you're being influenced by them. The collective votes of the weblog community are determining what sites you see on Google, the world's largest search engine." From Microcontent News. http://www.microcontentnews.com/articles/googleblogs.htm